Case study: California HVAC Facebook ads Results around $10 Lead cost
Hey Guys, today in this case study I am going to share with you my expertise in Facebook ads for a car dealership niche.
After 30 days when I started working on it…
In five days I have generated 69 leads for my client and my cost per lead is $9.42
You may be thinking, are they qualified?
Glad we share the same doubts, so I hurried and asked my client about it. And I got his awesome ‘Yes’. There were 8–10 out of 69 that confirmed for the offer.
You see, there is not much effort and talent to do this.
I just focused on basic things and the results are here.
My client’s response…
https://www.youtube.com/watch?time_continue=1&v=57XXhvBN8tg&feature=emb_logo
I want to share with you a great quote that he said about me after my work to boost my enthusiasm.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
My Step-by-Step Work Process
As an expert media buyer, first and most important, is knowing what you want to do and to whom would you like to do it.
In my case, I want to generate quality leads for the clients in this niche.
Lead generation means knowing who are interested to see your product and are willing to buy it.
This is one defining point for making any campaign either a success or a failure. Initially, I don’t have any previous customer data for targeting the audience, so I started from scratch.
Audience: As I told you, I don’t have any previous data, so I started with the interest-based targeting feature of Facebook.
Pro Tip: Target those audiences that your competitors are not targeting.
Budget: Budget is the second most important part to grow your campaign and even to defeat your competitors very well.
You know what, Facebook is an auction and millions of people every day take part of this auction. Some of them use good budget, some of them play on average,and some of them are satisfied with low budget.
In my case, I was allowed to use a maximum of $20 per day for my campaign. But my competitors are using more than that, even $30 or more than $30. I believe that budget is not the only essential to win this auction. So I went with $20 a day.
Pro Tip: If you do not have a budget issue, you have to go extra mile from your competitors, like you can set $21 if your competitor are using $20.
Creative part of my ad: This is my all-time favorite function of the campaign and one of the main areas that is needed to be excellent.
What you see is on sale …
Have you heard about this? Of course yes!So, I have worked hard to make my ads looks more attractive and better.
There is no need to have an extra high-level skill. You just need to know few basic things, like what you are going to offer.
1. Use high-definition (HD) Images for your ads. It would be good to know the requirements of images for Facebook Ads.
2. Your images or video should tell about your ads.
3. Focus on the pain points of your audience and show them the solution to their problem.
4. Your call-to-action should be clear for your audience.
Pro Tip: The Headline of your ad plays a major role in your ad. Try to be more specific and test various kind of hook in your ads (at least 3–5 variations). For Example: Learn how you can reduce your electricity bill as little as $30/month.
At last, I want to show you my winning ads. Ready?
Yes, I Have generated 69 leads with very minimal ad spent. I got more than 2% CTR in this ad.
And last but not least the main question arise here is…How my client would know the number of leads that are coming every day and how can I send these leads?
The key is automation.
There is an automation software which has been very helpful in our work, it is called Zapier. We have to connect our Facebook account with Zapier and connect with my client Google sheet. When a lead comes in, it is redirected to my client Google sheet, and then my client gets an instant notification about the new lead.
Few Points that you need to understand in the whole process…
1. Before starting any campaign just go for testing first. Don’t think and guess about your audience. Testing give you real time data and let you know which works best or not.
2. Avoid variations with campaign too early.
3. Just be patient and let Facebook do its work.
4. Focus on proper optimization of your campaign.
5. Wait the right time until you find your winning ads and then scale your campaign.
If you want to more information about this, or you are facing issues to get leads in your business. you can schedule a call with me. here is my link…
Here is my WhatsApp number, message me. Let’s connect soon!
